Covent Garden: A Love Affair

Once you step off the Tube at Covent Garden, you’ll never see London the same way again. Nestled between St Martin’s Lane and Drury Lane, Covent Garden was once a fruit and vegetable market. And now? It’s the beating heart of London culture and soon to be the home of our flagship store.

Bursting with entertainment

In Covent Garden, you’re never short of things to do. It’s full of eccentricities – little distractions that keep you there hour after hour, taking in all you can before you have to head home. Whether it’s the legion of street performers demonstrating daring stunts or showcasing extraordinary musical ability, the plethora of market stalls for you to get lost in, or even if you’re catching a show at one of the 13 (yes, 13) theatres, you can’t say there isn’t a lot to do.

And we haven’t even mentioned the shopping. We’re excited to open our doors in Covent Garden very soon, but for now, there are so many other shops for you to go on a spending spree. From fashion giants to tech masters, it doesn’t matter if you’re shopping for yourself, your partner, or even for the little ones in your life—there’s something for everyone.

Food glorious food

When you need a little pick-me-up after a day spent exploring, there are plenty of places to enjoy a meal, a coffee, or even a delicious cocktail. We’d recommend Dishoom, Arnabeet, or Story Cellar for a delicious sit-down meal; Chestnut Bakery, Knoops, and Monmouth Coffee for a hot drink or pastry; and Bedford Street Wines, Bow Street Tavern, and The Harp for a refreshing pint, cocktail, or a well-earned glass of wine.

The first Saint and Sofia Covent Garden store

If you’re looking for another reason to head down to Covent Garden, let it be us. We’re opening our first store on Monmouth Street in October, right in the heart of Covent Garden. This boutique store will display our seasonal collections and give you a chance to see our best pieces in person.

That’s Covent Garden—a part of London immersed in culture, history, and people. A place of unlimited options, possibilities, and secrets. We can’t wait to call it our home and discover exactly what its splendid streets have in store.